Let’s talk, heart to heart. You’ve probably heard the name Humblesmith — the guy who gave us the unforgettable hit Osinachi back in 2015.
But recently, he dropped a bombshell on Hiptv: “It wasn’t me that stopped making music; it was people that stopped listening to my music. I still release music all the time. I never stopped. It was people that suddenly moved on from me.”
That statement hits hard, doesn’t it?
But if we’re being real, the reason why people moved on isn’t magic. It’s a mix of overlooked lessons and career mistakes that upcoming artists like you should learn from — now, not later.
So before you start blaming fans tomorrow, let’s break it down.
The fall of Humblesmith: A wake-up call for young artists
1. Consistent marketing is not optional
The music industry isn’t just about talent; it’s about visibility. Humblesmith had a great song, but after Osinachi, the marketing machine slowed down.
Music drops with no promotion often go unnoticed. As an artist, your songs need as much marketing muscle as your talent. Create content, push it regularly, and don’t stop just because one post did well.
2. Your budget must match your dreams
If you’re serious about longevity in music like the Osinachi crooner once was, you must be ready to invest.
The harsh truth is hit songs often come with a big budget. Quality videos, promotions, and collaborations — they all cost money. If you’re relying solely on vibes, the industry will humble you fast.
Don’t let pride destroy what you’re building
3. Stay humble, no matter the hype
One of Humblesmith’s biggest unspoken errors? He let the buzz get to his head. With just one hit, he was on tour, doing too many media rounds, and moving like he’d already conquered the world.
But fame is fleeting. Upcoming artists must stay grounded, even when success comes early. Focus on building a strong foundation before taking victory laps.
4. Fan connection is your lifeline
Think of your fans as family. If you stop checking in, they’ll find someone who does.
Humblesmith admitted people stopped listening — but did he stay in touch? Social media is free; use it to keep your fanbase alive.
Reply to comments, go live, tell your story — make them feel like they’re part of your journey. You can even read more about this in one of our articles —How to Build a Solid Fanbase: 5 Simple Moves That Work.
Note that your music career is a marathon, not a sprint. The Osinachi star didn’t stop making music — but he didn’t keep feeding his audience either.
That’s where you come in. As a rising artist, you can’t afford to assume success will last without effort.
Keep showing up, keep investing, and above all, keep your ego in check.
Nigerians didn’t just move on — they were given a reason to. So don’t let your story become a warning sign. Let it be a blueprint for doing it better.
